Primantari, Luky and Trihatmoko, R. Agus (2020) Entrepreneurial Creativity Towards A Global Market: Regionalism-Based Marketing of Clothing Products. Talent Development & Excellence, 12 (3s). pp. 2372-2383. ISSN 1869-2885
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Abstract
Batik is a local wisdom product based on "local wisdom" that has potential for the global market. The United Nations of Educational, Scientific, and Organizational Culture (UNESCO) has officially recognized that Batik Nusantara "Indonesia" as part of the Intagible Cultural Heritage of Humanity. The aim of this study is to uncover the creativity of traditional and regional batik entrepreneurs in the perspective of micro and small business management (SMEs). Qualitative methods are applied using a phenomenological approach, and an interpretive philosophy is the constructivism approach. The research data were obtained by interviewing the informants in batik business units in the Regional Region of Surakarta and surrounding areas, Central Java, as one of the iconic regions of batik in Indonesia.The results of the study identify, and describe theoretically and conceptually the essential factors determining the creativity of batik entrepreneurs, that are the ability of production techniques, the role of government, weather and natural situations, product quality and style, profit results, product competition, the rationality of cost of goods; and marketing knowledge. The conception and theorization of the results of the study contribute to the science of entrepreneurial behavior and economic empowerment, as well as the practical implications for the management of SMEs, especially batik businesses. Including, strategic marketing perspective as a theoretical deepening. The creation of batik product creativity towards the global market as a unique character of entrepreneurship, and at the same time becomes a new perspective to build SME's theory.
| Item Type: | Article |
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| Uncontrolled Keywords: | entrepreneurial creativity, batik, clothing products, local wisdom, entrepreneurial character, behavior entrepreneurs, strategic marketing |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Depositing User: | Staff Library UNSA |
| Date Deposited: | 23 Sep 2023 05:03 |
| Last Modified: | 23 Sep 2023 05:03 |
| URI: | http://repo.unsa.ac.id/id/eprint/218 |
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